Bilzerian ‘Ignites’ Copyright Suit Against Himself After Major Social Media Marketing Blast
Steven T. Lowe
On April 12th, 2021, Florida-based marketing agency Creative Klick Agency LLC (“Creative Klick”) filed a copyright infringement suit in the U.S. District Court for the Southern District of Florida against social media celebrity Dan Bilzerian and his beverage company, Ignite Spirits Inc. (“Ignite”) The lawsuit follows a major social media marketing blast by Bilzerian and Ignite to promote a new vodka product.
After choosing to hire a different marketing agency, Bilzerian, Ignite, and its affiliates posted sample marketing photos owned by Creative Klick on various social media accounts belonging to Bilzerian without the agency’s permission. The mentioned photos were samples sent to Ignite during negotiations with Creative Klick to provide social media marketing material, including high-end photography for the beverage company.
Ignite’s Instagram account has more than 3 million followers, and Bilzerian’s account has more than 32 million followers. With over 35 million followers combined, Creative Klick claims that sharing these sample photos allowed the defendants to profit directly from using the agency’s copyrighted photographs.
Creative Klick is represented by Christian Romaguera and Raul Romaguera of Romaguera Law Group.
Counsel information for Bilzerian and affiliates has not been provided at this time.
Creative Klick Agency LLC v. Ignite International Ltd. et al., case number 0:21-cv-60789, is in the U.S. District Court for the Southern District of Florida.
* Lowe & Associates (“The Firm”) is an entertainment and business law firm located in Beverly Hills, California. The Firm has extensive experience handling cases involving copyright law, having provided top-quality legal services to its clients since 1991. The Firm is recognized for its many achievements, including successfully litigating many high-profile cases.
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